Culture. Brand. Connect.
Culture. Brand. Connect. helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away.
Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes.
Each episode takes you inside the real stories of real employer branding. Host Mark Puncher interviews leaders and practitioners who share the wins, the challenges and the lessons they’ve learned.
If you’re a leader in TA, P&C or Brand and marcomms, Culture. Brand. Connect. is your go-to podcast for building an employer brand that attracts, engages and inspires.
Subscribe to our podcast and contact us to receive your free guide to employer branding.
Episodes
Oct 10, 2025
Oct 10, 2025
46 min
In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most thoughtful EVP projects, Belinda shares the realities of building inclusive workplaces—without the gloss.
Together with David Concannon and Hannah Brink, they unpack the power of listening to employees, championing diversity through storytelling, and how a values-driven EVP can act as both a beacon and a filter for future talent.
Belinda Leon is an experienced Employer Brand Specialist currently shaping the EVP and talent narrative at Bendigo Bank. With a background spanning IT, publishing, government, and financial services, Belinda brings a uniquely strategic and human-centred lens to employer branding. A passionate advocate for neurodivergence and inclusion, her work champions authenticity and business-aligned storytelling.
Bendigo Bank Careers: bendigobank.com.au/careers
Employer Branding Australia: employerbrandingaustralia.com
Neurodiversity in the workplace (article): Harvard Business Review – Neurodiversity as a Competitive Advantage
Produced by The Podcast Boss
Oct 2, 2025
Oct 2, 2025
57 min
Welcome to Culture. Brand. Connect., a podcast from Employer Branding Australia where we show you how to win with and through your people.
In our pilot episode, CEO and Founder Mark Puncher, COO Dave Concannon and Client Success Lead Hannah Brink kick us off by tackling the biggest, most misunderstood question in employer branding: What is it, really?
Join us as we explore the non-negotiables to successful employer branding, how breaking down silos is the key to your success and why it's essential to have your c-suite on board.
Learn more at employerbrandingaustralia.comProduced by The Podcast Boss